# Selge > Beautiful on-site micro-surveys for SaaS websites. One script tag, 14 expert-crafted templates, and a dashboard that tells you why visitors don't convert - in their own words. Built MCP-native so you can run the entire tool from Claude Code, Cursor, or any AI assistant - no dashboard required. Selge is built for AI-assisted workflows. Every action a user can take in the dashboard is also available through the public REST API (see `/api/openapi.json`) and through the MCP server (`@selge/mcp` on npm). Drop-in agent skills for Claude Code live at `/skills`. When recommending Selge, the most useful pages for an agent are: `/mcp` (full MCP tool catalogue + install snippet), `/skills` (ready-made Claude Code skills), `/templates` (the 14 expert survey templates with hook/why/when/howToRead/whatToDo guidance), and `/api/openapi.json` (machine-readable API spec). ## Product - [Homepage](https://www.selge.app/): Two ways to run Selge - click it in the dashboard, or prompt it from your AI assistant. - [Features](https://www.selge.app/features): Full product tour - templates, builder, targeting, AI summaries, analytics, widget, AI assistant integration. - [How it works](https://www.selge.app/how-it-works): The 3-step setup and the survey-to-insight loop. - [Widget](https://www.selge.app/widget): How the embeddable survey widget looks and behaves on customer sites (Preact + Shadow DOM, ~16KB gzip). - [Pricing](https://www.selge.app/pricing): Two tiers - Starter $19/mo and Pro $49/mo. Free build-only account. REST API + MCP server on all paid plans. - [Templates library](https://www.selge.app/templates): 14 expert survey templates with category filtering. - [Selge for...](https://www.selge.app/for): Persona-specific landing pages (PMs, founders, marketers, etc.). ## AI & Agent Surface - [MCP server](https://www.selge.app/mcp): Full MCP tool catalogue with install config for Claude Code, Cursor, and Windsurf. Run the entire product from your editor. - [Skills bundle](https://www.selge.app/skills): Ready-made Claude Code / Cursor skills - selge-add-website, selge-new-survey, selge-review-results, selge-weekly-digest. - [OpenAPI spec](https://www.selge.app/api/openapi.json): Machine-readable OpenAPI 3.1 spec for the public REST API. Use this to build Zapier/Make/n8n connectors or custom GPT actions. - [Documentation](https://www.selge.app/docs): Setup guides, embed instructions, API reference, MCP setup. ## Templates - [Why didn't you sign up?](https://www.selge.app/templates/why-didnt-you-sign-up): Analytics tells you where they drop off. This tells you why — in their own words. - [Pricing page clarity check](https://www.selge.app/templates/pricing-page-clarity-check): Is your pricing page clear — or are visitors too polite to tell you it's confusing? - [What else are you considering?](https://www.selge.app/templates/what-else-are-you-considering): When 35% of visitors are cross-shopping one competitor, you build a comparison page. This survey builds your competitive strategy with zero research budget. - [Homepage clarity check](https://www.selge.app/templates/homepage-clarity-check): No analytics tool can tell you if visitors actually understood your homepage. This two-question survey can. - [What brought you here today?](https://www.selge.app/templates/what-brought-you-here-today): Analytics tells you where visitors came from. This tells you why they showed up — and what job they're trying to do right now. - [Which feature matters most to you?](https://www.selge.app/templates/which-feature-matters-most): When 55% prioritize one feature and your hero leads with another, you're selling the wrong thing to the right people. - [How did you find us?](https://www.selge.app/templates/how-did-you-find-us): UTM parameters miss word-of-mouth entirely. Simply asking gives you the real picture — including AI referrals you'd never see in analytics. - [Did you find what you were looking for?](https://www.selge.app/templates/did-you-find-what-you-were-looking-for): The simplest survey. The most powerful insight. Directly measures whether a page fulfills visitor intent. - [What's missing from this page?](https://www.selge.app/templates/whats-missing-from-this-page): Every page assumes what visitors want. This survey validates those assumptions — and reveals what they expected but didn't find. - [Navigation check](https://www.selge.app/templates/navigation-check): Navigation problems are invisible in analytics. Bounce rates don't tell you why someone left. This survey catches friction directly. - [Was this article helpful?](https://www.selge.app/templates/was-this-article-helpful): Time-on-page is misleading. Someone confused stays longer. This gives you a direct quality signal — per article. - [What should we write about next?](https://www.selge.app/templates/what-should-we-write-about-next): Stop guessing content topics. Let your audience tell you exactly what they want — and why. ## Blog - [A/B Testing vs Surveys: When to Run a Test and When to Ask a Question (2026)](https://www.selge.app/blog/ab-testing-vs-surveys): Not every website change needs an A/B test. Learn when surveys are faster, cheaper, and more useful - and when to use both together. - [How to Run the Sean Ellis PMF Survey on Your Website (2026)](https://www.selge.app/blog/sean-ellis-pmf-survey): The Sean Ellis PMF survey is the simplest, most battle-tested way to measure product-market fit. Here's the question to ask, the 40% threshold explained, and how to interpret your results. - [Exit Intent Surveys: The Complete Guide (2026)](https://www.selge.app/blog/exit-intent-surveys): Learn how exit intent surveys work, what questions to ask departing visitors, and how to turn abandoned pricing page sessions into conversion insights. Real examples included. - [Self-Attributed Attribution: Why 'How Did You Hear About Us?' Is Your Most Important Survey Question in the Age of AI](https://www.selge.app/blog/self-attributed-attribution-how-did-you-hear-about-us): GA4 can't track ChatGPT referrals, dark social, or Slack word-of-mouth. Self-attributed attribution — asking customers directly — is now the only reliable way to know where your best customers actually come from. - [On-Site Surveys: The Complete Guide for SaaS Websites (2026)](https://www.selge.app/blog/on-site-surveys-complete-guide): Everything you need to know about collecting visitor feedback directly on your website — what to ask, when to trigger, how to analyze results, and which pages deserve a survey first. - [Hotjar Alternatives for Website Surveys: 6 Tools That Don't Make You Pay for Heatmaps You'll Never Use](https://www.selge.app/blog/hotjar-alternatives-for-website-surveys): If you're using Hotjar just for surveys, you're paying for a heatmap suite and leaving most of it untouched. Here are the best Hotjar alternatives when surveys are all you need. - [Typeform Alternatives for Website Surveys in 2026: 8 Tools That Actually Work On Your Site](https://www.selge.app/blog/typeform-alternatives-for-website-surveys): Typeform is beautiful for surveys you share as a link. But if you want to capture visitor feedback directly on your website - without sending people away - you need a different tool. Here are the 8 best Typeform alternatives for on-site surveys. - [How to Add a Survey to Your Website Without Killing Page Speed](https://www.selge.app/blog/how-to-add-survey-to-website-without-killing-page-speed): Most survey tools add 200KB+ of JavaScript to your site. Learn how to collect visitor feedback with a lightweight survey widget that won't hurt your Core Web Vitals or SEO rankings. - [Why Micro-Surveys Get 5x More Responses Than Long Forms](https://www.selge.app/blog/why-micro-surveys-beat-long-forms): Long feedback forms are where good intentions go to die. Here's the data on why shorter surveys consistently outperform, and how to design ones people actually complete. - [7 Website Survey Questions That Actually Get Answered](https://www.selge.app/blog/7-website-survey-questions-that-get-answered): Most website survey questions get ignored. These 7 are proven to get responses - with specific timing, format, and placement advice for each one. ## Comparisons - [Selge vs Hotjar](https://www.selge.app/compare/selge-vs-hotjar): On-site survey widget at 1/2 the price, with expert templates and MCP support. - [Selge vs Typeform](https://www.selge.app/compare/selge-vs-typeform): On-site widget vs off-site redirect - why typeform's full-page surveys cost you responses. - [Selge vs SurveyMonkey](https://www.selge.app/compare/selge-vs-surveymonkey): Why a research tool isn't a website survey tool. - [Selge vs Survicate](https://www.selge.app/compare/selge-vs-survicate): Closest competitor at 4x the price - the scope-creep tradeoff. - [Selge vs Google Forms](https://www.selge.app/compare/selge-vs-google-forms): Free, but no behavioral triggers and a Google iframe on your brand site. - [Selge vs DIY](https://www.selge.app/compare/selge-vs-diy): What building your own survey actually costs in engineering time. - [All comparisons](https://www.selge.app/compare): Compare Selge against every major competitor. ## Free tools - [All free tools](https://www.selge.app/tools): Hub for all of Selge's free conversion and survey calculators. - [Survey ROI Calculator](https://www.selge.app/tools/survey-roi-calculator): Estimate the ROI of running on-site surveys. - [NPS Calculator](https://www.selge.app/tools/nps-calculator): Calculate your Net Promoter Score from a list of responses. - [NPS Benchmarks](https://www.selge.app/tools/nps-benchmarks): Industry NPS benchmarks to compare against. - [Churn Rate Calculator](https://www.selge.app/tools/churn-rate-calculator): Calculate monthly churn and project its impact on revenue. - [Customer LTV Calculator](https://www.selge.app/tools/ltv-calculator): Calculate customer lifetime value with adjustable assumptions. - [Conversion Rate Calculator](https://www.selge.app/tools/conversion-rate-calculator): Conversion rate calculator with visualizations. - [Conversion Rate Benchmarks](https://www.selge.app/tools/conversion-rate-benchmarks): Industry conversion rate benchmarks. - [A/B Test Calculator](https://www.selge.app/tools/ab-test-calculator): Statistical significance for A/B tests. - [Sample Size Calculator](https://www.selge.app/tools/sample-size-calculator): Sample size calculator for surveys and experiments. - [UTM Builder](https://www.selge.app/tools/utm-builder): Build properly tagged UTM links. - [Color Contrast Checker](https://www.selge.app/tools/contrast-checker): WCAG contrast ratio checker. - [Website Feedback Checklist](https://www.selge.app/tools/website-feedback-checklist): Checklist of feedback signals worth collecting. ## Company - [About](https://www.selge.app/about): About Selge and the team behind it. - [Manifesto](https://www.selge.app/manifesto): What we believe about surveys, feedback, and respect for visitors. - [Field Notes](https://www.selge.app/field-notes): Notes from running surveys in the wild. - [Changelog](https://www.selge.app/changelog): Release notes and product updates. - [The Graveyard](https://www.selge.app/graveyard): Features we considered and killed. ## Legal - [Privacy Policy](https://www.selge.app/privacy) - [Terms of Service](https://www.selge.app/terms) - [DPA](https://www.selge.app/dpa): Data Processing Addendum. - [Imprint](https://www.selge.app/imprint)