Built by someone who spent 15 years staring at bounce rates.
Selge exists because the tools that existed were either too expensive, too bloated, or too ugly. So we built the one we wanted.
Where it came from
10+ years of web building and conversion rate optimization. Currently Head of Web at Pipedrive, where I've led the web team through major growth phases. Through VeeberMedia - my web growth and advisory practice - I've also worked with SaaS teams on the same problems: traffic that doesn't convert, pages that don't ask the right questions. Ran 500+ A/B tests. Reviewed thousands of heatmaps. Read more open-text survey responses than any reasonable person should.
After all of that, I knew exactly what questions to ask on a pricing page. Or a homepage. Or a paid marketing landing page. What I couldn't find was a tool that made it easy to ask them.
The existing options all had a problem. Hotjar bundles surveys with heatmaps and recordings you don't need - and charges accordingly. Typeform is beautiful, but it sends visitors away from your site. SurveyMonkey is built for enterprise research projects, not a 3-question widget on a pricing page. Google Forms is free and looks exactly like it.
So I built Selge. The name is Estonian - selge means clear. That's the whole idea: getting clear on what your customers and website visitors actually think, need, and want.
Conversion rate optimization, landing page strategy, and website growth across B2B SaaS.
Real experiments on real products. The kind that tell you what works and what just feels like it should work.
Leading the web team through a key growth phase. Learned exactly what questions matter on a B2B SaaS site - and what happens when you ask the right ones.
Portfolio company for web strategy, CRO advisory, and building focused digital products - Selge included.
The templates aren't an afterthought
Most survey tools give you a blank form and wish you luck. You figure out the questions. You figure out when to show the survey. You figure out what to do with the answers. A lot of guessing. A lot of Friday afternoons staring at open-text responses that say nothing useful.
Every Selge template was built from real experience - the questions that actually produced actionable answers on real pricing pages, product pages, and cancel flows. Not hypothetical best practices. Questions that have been tested, refined, and proven to surface the information that changes what you build next.
Each template tells you not just what to ask, but why you're asking it, when to trigger it, how to interpret the results, and exactly what to do when the answers come back.
Competitors can copy the widget in a weekend. The expertise in the templates took 15 years.
Focused by design
We do one thing well. We don't try to be everything to everyone.
What Selge is
What Selge is not
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