You've probably compared these already.
We did the comparison for you. Unbiased? No. Thorough? Absolutely.
Before switching from Hotjar or building your own, here's what you actually need to know.
The overview
Everything side by side.
Seven tools. Seven features. One table. Scroll to see the full picture.
| Feature | Selge |  |  |  |  |  | ∞ DIY |
|---|---|---|---|---|---|---|---|
On-site widget | |||||||
Exit intent trigger | Extra cost | ||||||
Expert templates + strategy | |||||||
AI summaries included vs extra cost | Extra cost | Extra cost | Extra cost | ||||
Cookie-free | |||||||
Responses at entry price | 500/mo | ~250/mo | 100/mo | 150/mo | 500/mo | Unlimited | Unlimited |
Starting price | $19/mo | $99/mo | $25/mo | $39/mo | $99/mo | Free | Eng time |
Pricing reflects published plans as of early 2026. Extra cost = feature available but requires a higher tier. = possible but requires custom dev work.
Selge vs. the field
Pick your tool. We'll pick it apart.
Each comparison page goes deep. Here's the short version.
Hotjar
$99/moSurvey features buried in a heatmap tool
Typeform
$25/moBeautiful forms that live on typeform.com, not your site
SurveyMonkey
$39/moBuilt for 100-question research studies
Survicate
$99/moGood product. $99/mo starting price.
Google Forms
$0Free and looks exactly like what you'd expect for free
DIY / Custom
Eng timeAlways in the backlog. Never shipped.
The context
The survey tool market is confusing by design.
Why bundled tools inflate prices
Hotjar charges $99/mo because you're buying heatmaps, session recordings, click maps, and feedback widgets alongside surveys. You pay for all of it whether you use it or not. That's an analytics suite with a survey feature buried inside - not a survey tool.
Why sending visitors off-site kills the point
Typeform works by sending visitors to a URL on their domain. To survey your pricing page visitors, you'd take them off your pricing page. The context is gone. The intent is gone. The visitor is gone. The survey lives on their site, not yours.
Why DIY never gets built
"Let's build a quick survey" goes into the backlog. Someone owns it for a week, then it gets deprioritized. Six months later it's still there - one sprint away. Meanwhile your pricing page still has a 68% bounce rate and zero explanation.
The real differentiator
None of them have expert templates. That's the actual difference.
Every competitor has a survey builder. None of them tell you what to ask, when to ask it, and what to do when the answers come back. That's 15 years of CRO expertise, encoded into 14 templates.
Free to build and preview. $19/mo when you go live. No credit card required.