Selge for Marketplace
Two sides. Double the reasons to ask what went wrong.
46%
of buyer exits happen because they couldn't find the right match — a filter problem
Fix search first
2 sides
to survey — buyers and sellers have completely different friction points
Double the insight
28%
leave on price — but only surveys tell you if the expectation gap is on your end
Pricing signal
Buyer exit — search results page
Exit intent after viewing 5+ listings
“The filters aren't granular enough. I know what I want but I can't narrow it down to find it quickly.”
Why marketplace teams fly blind without surveys
01
Buyers browse but don't convert
Marketplace conversion is notoriously low. Price, selection, trust, and delivery all affect the decision. You need to know which one is the blocker.
An exit-intent survey segments the exit reason. One question, answered at the moment of leaving.
02
Seller activation is slow
Suppliers sign up and never list anything meaningful. Something in the onboarding or the incentive structure isn't working. You need to know what.
A post-signup survey for new sellers identifies the friction point that stops them from going live.
03
Match quality is measured after the fact
You measure post-transaction satisfaction. You don't measure whether the match was right in the first place, which is the thing you can actually control.
Post-browse surveys on search results pages reveal whether users found what they were looking for.
Set it up once. Get answers forever.
Survey both sides separately
Run distinct surveys for buyers and sellers. Their friction looks completely different — so should your surveys.
Catch failed matches
Exit-intent on search results pages asks what buyers couldn't find. Better than inferring from clicks.
Fix seller activation
A post-signup survey for new sellers tells you exactly where their first-listing friction lives.
Start with an expert survey, not a blank page
Each template includes guidance on when to deploy it, what trigger to use, and what to do with the answers.
Analytics tells you where they drop off. This tells you why — in their own words.
Analytics tells you where visitors came from. This tells you why they showed up — and what job they're trying to do right now.
The simplest survey. The most powerful insight. Directly measures whether a page fulfills visitor intent.