Conversion & CROMost popular

Why didn't you sign up?

Analytics tells you where they drop off. This tells you why — in their own words.

3 questions
Exit intent
Pricing / signup page
Modal widget
W

Why this template

The #1 question in conversion optimization is "why aren't people converting?" Analytics tells you WHERE they drop off. This survey tells you WHY. The multiple-choice question gives you quantifiable categories. The open text gives you the actual language visitors use — gold for rewriting copy. The pricing clarity check validates whether pricing page design is a factor.
Q

The questions (3)

1

What stopped you from signing up today?

Multiple choice
  • Too expensive
  • Not sure it does what I need
  • Need to check with my team first
  • Just browsing / not ready yet
  • Missing a feature I need
  • Don't trust it enough yet
  • Other
2

What would have made you sign up?

Open text
3

How clear was our pricing?

Emoji scale
T

When to trigger it

Deploy on your pricing page, signup page, or free trial page. Trigger on exit intent (desktop) — this catches visitors who considered your offer and decided not to convert. Alternative: 15+ seconds on pricing page without clicking CTA. Set a 14-day cooldown so dismissed visitors aren't re-shown immediately.
R

How to read the results

  • "Too expensive" > 30%: Your pricing communication is the problem. Often it's not the actual price — it's that visitors don't understand the value. Test price anchoring, show ROI, or add a comparison to what they currently pay for alternatives.

  • "Not sure it does what I need" > 25%: Messaging problem, not a product problem. Your value proposition isn't landing. Review feature descriptions, add use-case examples, or show demo videos.

  • "Need to check with my team" > 20%: Normal for B2B. Make it easier to share — add a "Send to colleague" feature or a PDF comparison.

  • "Don't trust it enough yet" > 15%: Trust signal problem. Add more social proof, reviews, security badges, case studies.

  • "Just browsing" > 40%: Expected for top-of-funnel traffic. Focus on the other responses.

A

What to do next

  1. Group open-text answers into themes (usually 3-5 themes emerge)

  2. Cross-reference with the multiple-choice data to prioritize

  3. Pick the top 2 themes and design A/B tests targeting those objections

  4. Re-run this survey after changes to measure if the objection mix shifts

Recommended configuration

Widget style

Modal

Position

Center

Trigger

Exit intent

Best page

Pricing / signup page

Use this template in Selge

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