Website & UX

What's missing from this page?

Every page assumes what visitors want. This survey validates those assumptions — and reveals what they expected but didn't find.

2 questions
Scroll 60%
Features / solutions pages
Popup widget
W

Why this template

Every page on your website makes assumptions about what visitors want to know. Most of those assumptions are wrong. This survey validates them. The multiple-choice question identifies common content gaps quickly and quantifiably — you don't have to read 200 open-text answers to see a pattern. The open text surfaces things your team never thought to include. Run this on a features or solutions page for two weeks and you'll have a content roadmap built from actual visitor needs, not internal guesses.
Q

The questions (2)

1

Was anything missing from this page that you expected to see?

Multiple choice
  • Pricing information
  • Feature details or demos
  • Customer reviews or case studies
  • Integration information
  • Comparison with alternatives
  • Technical specifications
  • Nothing, everything I needed was here
  • Other
2

What would make this page more useful to you?

Open text
T

When to trigger it

Deploy on key landing pages, features pages, and solutions pages. Trigger after scroll 60% or a 15-second delay. Set a 21-day cooldown.
R

How to read the results

  • One content type mentioned by >25%: add it to the page immediately. That is a clear, quantified content gap.

  • All options spread evenly: visitors have diverse needs — consider separate sections or pages for different audiences.

  • Open-text Q2: often reveals things your team never considered adding — take these seriously.

A

What to do next

  1. Rank missing content by frequency

  2. Add top 2-3 missing content types to the page

  3. Test: does adding that content improve the page's conversion rate?

  4. Run the survey again after changes — Q1 answers should shift toward "nothing missing"

Recommended configuration

Widget style

Popup

Position

Bottom-right

Trigger

Scroll 60%

Best page

Features / solutions pages

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