Selge for SaaS
Churn is expensive. Understanding why is cheap.
38%
of trial cancellations are due to setup friction — fixable with better onboarding
Act on this
3 min
average time to complete a micro-survey — high completion rate
They actually fill it in
4.2×
higher NPS response rate in-app vs. email survey campaigns
Capture real signal
Trial cancellation exit survey
On cancel/downgrade page
“I ran out of trial time before I could really test it. If there was a pause option I'd use it — I'll come back.”
Why saas teams fly blind without surveys
01
Trial users disappear without explanation
Free trial conversion is the most important metric in SaaS and the hardest to improve without qualitative data. Something stopped them. You need to know what.
An exit survey on the cancel/downgrade flow captures churn reasons while they're still top of mind.
02
NPS is manual and infrequent
Most SaaS teams send NPS via email once a quarter. Response rates are low. Timing is arbitrary. You're measuring mood, not experience.
In-app NPS surveys trigger at meaningful moments — after key actions, not on a calendar schedule.
03
Feature adoption is lower than it should be
You built the feature. Users aren't finding it or understanding it. But because it exists in the product, nobody's responsible for explaining it.
Contextual micro-surveys on underused pages surface discovery and comprehension gaps.
Set it up once. Get answers forever.
Catch leavers at the door
Trigger an exit survey on your cancel and downgrade flow. One question. Priceless answer.
Run in-app NPS
Set NPS to trigger after users complete a core action — not 30 days after signup when they've forgotten about you.
Surface adoption gaps
Surveys on underused feature pages identify whether users can't find it, don't understand it, or don't need it.
Start with an expert survey, not a blank page
Each template includes guidance on when to deploy it, what trigger to use, and what to do with the answers.
When 35% of visitors are cross-shopping one competitor, you build a comparison page. This survey builds your competitive strategy with zero research budget.
Analytics tells you where they drop off. This tells you why — in their own words.
Analytics tells you where visitors came from. This tells you why they showed up — and what job they're trying to do right now.
When 55% prioritize one feature and your hero leads with another, you're selling the wrong thing to the right people.