Conversion & CRO

What else are you considering?

When 35% of visitors are cross-shopping one competitor, you build a comparison page. This survey builds your competitive strategy with zero research budget.

2 questions

Scroll 40% of page

Pricing / features page

Popup widget

Why this template

Every visitor on your pricing or features page who is also evaluating competitors is handing you competitive intelligence at zero cost. When 35% of visitors are cross-shopping one specific tool, you build a comparison page. When 'ease of setup' is the top decision factor, that becomes your primary headline, not a footnote. This survey turns your highest-intent pages into a continuous competitive research engine — the kind big companies pay consultants five figures to run once.

The questions (2)

What else are you considering?

Multiple choice

[Competitor 1]
[Competitor 2]
[Competitor 3]
[Competitor 4]
Building something in-house
Not evaluating alternatives
Something else

What matters most to you when making this decision?

Multiple choice

Price / value
Specific features
Ease of setup
Integrations with our tools
Trust / reputation
Other

When to trigger it

Deploy on your pricing page and/or features page — where purchase decisions happen. Trigger after the visitor has scrolled 40% (they've seen your value proposition). Set a 30-day cooldown. Update the competitor options to match your real competitive set.

How to read the results

One competitor appearing in >30% of answers: that is your primary competitive threat. Build a direct comparison page addressing this.
"Building in-house" > 20%: a significant portion of your market is considering DIY. Address this head-on in your copy — time cost, expertise required, ongoing maintenance.
"Not evaluating alternatives" > 30%: either very early-stage visitors or very decided ones. Cross-reference with conversion data to understand which.
"Ease of setup" > 35%: make simplicity your primary claim. Add time-to-first-value stats.
"Price" > 40%: visitors are price-anchoring. Add context to your pricing — compare the cost to alternatives, or to the time spent doing it manually.

What to do next

Build comparison pages for any competitor appearing in >20% of answers
Match your hero copy to Q2's top decision factor
Run this quarterly — competitive landscapes shift faster than most teams realize
Add Q2 top answers to your pricing page proof points (e.g., "Chosen for: easy setup, fair pricing")

Recommended configuration

Widget style

Popup

Position

Bottom-right

Trigger

Scroll 40% of page

Best page

Pricing / features page