Selge for Founders
Your users know why they're leaving. You just haven't asked yet.
68%
of pricing page visitors leave without converting
Surveys reveal why
3 hrs
to get your first actionable response after setup
Not weeks
1 script
tag. That's the entire integration.
No engineers needed
Pricing page exit survey
Exit intent on /pricing
“I couldn't figure out what I'd actually get with the Pro plan vs. what I already have.”
Why founders teams fly blind without surveys
01
You're guessing why conversions are low
Analytics show the drop-off. They don't show the reason. Is it pricing? Missing feature? Confusing copy? You can't fix what you can't diagnose.
A one-question survey on your pricing page gets you answers in hours, not sprints.
02
Trial-to-paid conversion is a black box
Users sign up, poke around, and disappear. You have no idea what they tried, what they hit, or why they didn't upgrade.
Exit surveys catch departing trial users and ask the one question that matters: why are you leaving?
03
Your roadmap is based on whoever shouted loudest
Feature requests come from sales calls and Slack. Quiet majority opinions never surface. You're building for vocal minorities.
In-app surveys give the quiet majority a channel. NPS follow-ups tell you what to fix before they churn.
Set it up once. Get answers forever.
Pick a template
Choose from 12 expert-crafted surveys built for founder use cases — pricing, churn, NPS, and more.
Set your trigger
Exit intent, time on page, scroll depth — you decide when visitors see it. No code required.
Read the answers
Responses land in your dashboard in real time. AI summaries surface the themes before you've had your coffee.
Survey use cases for founders teams
The right question, at the right moment, for the decisions your team actually makes.
01
Understand why trials don't convert
When a trial user goes inactive or hits the end of their trial without upgrading
Ask: 'What was missing for you?' Open text. The answers cluster into 3-4 themes that become your conversion sprint priorities.
02
Validate positioning with real visitors
On your homepage, to first-time visitors after 15 seconds
Ask: 'What brought you here today?' or 'What problem are you trying to solve?' Reveals whether your acquisition channels are attracting the right people.
03
Diagnose pricing page drop-off
Exit intent on /pricing
Ask: 'What's holding you back?' — the single highest-leverage survey a founder can run. Every startup with a pricing page should have this.
04
Early churn detection
When a user cancels or downgrades, or becomes inactive for 14+ days
Ask: 'What made you decide to leave?' Open text. The honest answers you get here are more valuable than any retention email.
What founders teams measure
And how on-site surveys give each metric more signal and less guesswork.
Trial-to-paid conversion rate
Percentage of free trial users who upgrade to a paid plan.
An exit survey on inactive trial users tells you whether the barrier is value, complexity, timing, or price — which determines which lever to pull.
Visitor-to-signup conversion rate
How many website visitors become registered users.
Landing page and pricing page surveys reveal whether visitors understand your offer and trust it enough to act — before you redesign anything.
Customer churn rate
Percentage of paying customers who cancel in a given period.
Cancellation surveys capture the real reason behind churn. 'Too expensive' often masks 'didn't see enough value' — surveys reveal which it is.
Things you can do this week
Start with the pricing page
Set up one exit-intent survey on /pricing asking 'What's stopping you from starting today?' Run it for 30 days. The answers will tell you exactly where your biggest revenue leak is.
Read every response yourself
At early stage, don't delegate survey review. The nuance in raw responses — the specific language users use, the frustrations they describe — is where the insight lives.
Use surveys to test messaging before spending on ads
Before running paid acquisition, put a 'What brought you here today?' survey on your organic landing pages. If organic traffic can't tell you what you do, ad traffic won't either.
Treat churn surveys as product discovery
When someone cancels, they're giving you honest feedback they'd never give you unprompted. Make it easy to share. Ask one question. Don't make it a form.
Start with an expert survey, not a blank page
Each template includes guidance on when to deploy it, what trigger to use, and what to do with the answers.
Analytics tells you where they drop off. This tells you why — in their own words.
Is your pricing page clear — or are visitors too polite to tell you it's confusing?
When 35% of visitors are cross-shopping one competitor, you build a comparison page. This survey builds your competitive strategy with zero research budget.
Analytics tells you where visitors came from. This tells you why they showed up — and what job they're trying to do right now.